how much equity should i ask for series bhow much equity should i ask for series b

This is when the company (usually still pre-revenue) opens itself up to further investments. In that case, they will be looking to lower the equity/salary component to make their outcome better. 3) What company valuation should I use? At this stage, you are unsure of who is going to continue the adventure with you., When Shukla was building her team at RewardsPay, she gave the earliest engineers joining her team an equity share of between .5% and 1%, depending on both experience and a persons salary requirements. They are companies that generate stable revenues, as well as earn some profits. Not cool. Then the dollar value of equity you offer them is 0.5 x $175k, which is equal to $87.5k. Hi Mithun, I'd love to introduce you to the Slicing Pie model. First, there are many different types of companies; some are more likely to succeed than others. In a series A round, founders are advised to give up around 20-25% of equity to investors. Founders tend to make the mistake of splitting equity based on early work. So, how much should you ask for? Equidam Research Center To protect the VCs, they say, offer full anti-dilution protection in case the founders are wrong, and they need to expand the option pool before the next financing. The mechanism is closer to bridge financing than straight up equity. Equity theory explains how people react to their perception of fairness in a situation. However, while equity compensation may provide significant upsides, beware: It can create complications relative to cash compensation. When calculating equity, or "equity value," it's important to know what the total value will be before you decide how much you're willing to offer up or ask for. Option #3. The most common - you have none of your equity for a set period of time - say, 2 years, and then you get it all at once.. Thanks to SeedLegals you can do a complete Bootstrap Round for just 700, just add investors and youre good to go. Tech co-founder equity: Hiring a CTO is the right choice if you can afford tech salary and a fair amount of equity. A junior biz dev person should expect .05%, which is the same for a junior person coming in as a designer or in marketing. Adds Anu Shukla, Usually, the VCs are going to ask for a completely empty option pool where every share is available.. . Enjoy! Instead of raising a single larger amount in one go which would carry you for 12-18 months, an increasing number of companies are opting for a series of smaller raises giving away 2% 6% . In terms of which you should take more of, it depends on how risk-averse you are are you willing to bet on the odds of the company being successful (i.e. When expanded it provides a list of search options that will switch the search inputs to match the current selection. RFG is the place to find practical, real world information on personal finance, real estate, investing, stock options and more. He says your offer letter should have wording such as, "One percent won't be subject to . For post-series B startups, equity numbers would be much lower. We want to replace the 1218 month go big or go bust funding cycle into one where founders can raise capital at any time, to meet the companys needs. . Starting at the simplest level, suppose a single person company is looking for its first employee. For startups, a variety of data is easier to come by. Focus: Valuation. This blog is the story of my financial journey. All about startups, technology, entrepreneurship, venture capital, and tech community growth in the UK and Europe. (At this stage of a company, non-founder board members are likely to be its investors, so their equity will be commensurate with the size of their investment. Shukla ended up giving him a 3% equity share in the company. That's why the VC game is so tough, and why it doesnt makes sense for me to join a series A or series B startup unless I get in as a founder. Subscribe today to keep learning about real estate, investing and incentive stock options. Reference: This article draws heavily from Paul Grahams essay - http://paulgraham.com/equity.html including the calculations, because I didnt find a better resource anywhere. The size of the option pool must be part of the negotiations with any venture capitalist and founders would be wise to have thought about the issue before sitting in a VCs conference room. Khosla Ventures; GV; StartX (Stanford-StartX Fund) 5. Lets take the total amount that the company spends on you to be 1.5x your salary (including overheads etc). I would also adjust the numbers down if the company has received professional investment from a venture capital firm or a strategic partner. How much lower will depend significantly on the size of the team and the companys valuation. Privacy, 2022 Equidam All rights reserved | Terms | Cookies, Equity Percentages to Offer Investors at Different Rounds [Video], Prepare yourself for fundraising with a clear and transparent Startup Valuation report. Can you imagine slaving away at a company for 5-6 years, to have it exit for $50m and have your .5%only be worth $250,000 (total, BEFORE tax). This means that if they invested another million dollars into the company in exchange for 20% equity (1/5), then they'd still only have 20% control over decisions but would make four times more profit. Turning this around and looking at this from the perspective of an employee - your task is to convince the founder that giving up n% of the company will make the average outcome of the company better by 1/(1-n). It also applies to everyone from the founding team to an early employee. How Much Equity Should a CEO Have? and youre seeing good signs of early traction, enough to get investors excited. The basic formula is simple: If you need to raise $5 million, andan investor believes the company is worth $15 million, you willhave to give them 33 percent of the company for his money. Stanton walks us through the process of determining how dilution will affect the value of your shares over three rounds of investment. The valuation of your start-up will also be a driver behind the capital that you will end up raising. Partners The general rule of thumb for angel/seed stage rounds is that founders should sell between 10% and 20% of the equity in the company. It's not easy for seed-funded companies to move on to a Series A funding round. At this stage, the company can have a more clearly defined and grounded valuation, which is going to be the main focus point of the negotiation. The first VC round makes up Series A. Let's assume that the venture capitalist puts your company's current value at $4 million (pre-money valuation) and decides to invest $2 million. Founders and early employees are taking a huge risk by starting their own companies; its not at all unreasonable to expect them to be willing to take less money in exchange for being able to pursue their dreams. Buy it now for lifetime access to expert knowledge, including future updates. Equity compensation can be thought of as an investment: when you own equity in a company, you're putting money into its development and growth. This means that equity is now back in the options pool and the company can give new or existing employees equity. So to get the best mix, you have to be very real about the company's long-term growth potential, your role in achieving it, and the current liquidity necessary to run the operations. How it works in the real world is seldom so objective. Now companies are sometimes extending that period well beyond 90 days so that an employee wont end up with nothing if they leave long before they can turn their equity into cash. Most significant venture capital firms seek a 20% stake in each deal. ), Currier, the serial entrepreneur turned venture capitalist, says he typically offered between .1% and .3% of the company to attract an advisor to one of his companies. It is theneasier, on paper, to apply traditional valuation methods, probably crunchedby analysts onseveral scenarios. Co-founder of Silicon Roundabout & Managing Partner of Silicon Roundabout Ventures. But if a head of sales or VP of marketing joins once a startup has a product to sell and promote, they may get between 1% and 2%, depending on experience. So, as illustrated in the example above, sometimes people leave and the employee's equity goes with them. How Much Equity Should I Give Up in Series A? We are here with the help of fellow entrepreneurs in our community to share insights, guidelines, and other resources for anyone in the position to ask for (and receive) equity compensation from a company. Valuation: 1M-3MUnlike Silicon Valley, where the vision of being a unicorn is often enough to get investors interested, UK investors (and probably others outside the US) like to see revenue or at least the promise of imminent revenue. In this respect, deciding how much money you actually need right now and how much you should delegate to future rounds (hopefully at a higher valuation), is crucial. This button displays the currently selected search type. To make a 150 page book short, he makes decamillions in 4 years off of his stock options, and witnesses technology history in the making to boot. Typically between seed to series A funding an option pool of 7.5-10% would meet the needs of the average UK startup. Thanks. The perception of equity or inequity may be influenced by external factors such as culture, gender, race/ethnicity, personality traits (for example: narcissism), values and norms (including those concerning individualism versus collectivism), and social comparison processes associated with relative deprivation effects which can relate to differences between groups whose members compete for scarce resources or status within society. Focus: Equity stake. A variety of definitions have been used for different purposes over time. Eventually, founders need to think about creating an employee option pool a more disciplined way to award equity over shaving off more shares with each new hire. Equity, above all else, is power. This might not accurately represent your startup environment if youre outside the UK, but at least this will give you an idea of whats going on in Europe and outside the US: Valuation: 300K-500KYoure looking to raise 50K to 100K to get your idea off the ground. (The company expectsto be left with (at a future date) at least as much as it had today.). Range: 10 % 20%, average 15%. Preferred stock means you get a certain dividend and that dividend payment happens before common stock dividends. All three questions are mathematically intertwined, so there are two approaches you can take:a) Decide how much money you want to raise, and go forward from there; orb) Start with how much of your company you want to sell, and work backwards. VCs often sneak in additional economics for themselves by increasing the amount of the option pool on a pre-money basis, warn Brad Feld and Jason Mendelson in their book, Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist. Lewis Hower connects Silicon Valley Bank and VC/startup communities as a Managing Director with SVB Startup Banking. It is common for startups to bring on advisors with a recognized name, specific background or skills, or access to a network. At that point, the option pool is coming from the founders shares and those of their earliest investor so Feld and Mendelson encourage founders to push back if they feel the VCs are asking for an unduly large option pool. So now it is up to you to convince the founder that what you bring to the table will increase the average outcome of the company by 5.2%. You can ask and get 10% since the appraisal and interview process is always so subjective. Equity is also suitable for drawing a different kind of talent to your company: experienced people in the field who wont come to work for you full-time but, if their interests were aligned with yours, might serve as advisors who increase your chances of success. Equity percentage= $2,000,000/$6,000,000= 1/3 or 33 .3%. Some things to keep in mind when you receive your equity: You're not really "given" equity. These equity investments are often dependent. It sounds nice, unfortunately it's an incredibly unlikely scenario. How much equity should startups give to investors? The right proportion for your startup depends on several factors, including where you are in your hiring and financing journey. If a founder is making $100K/year as an engineer at Google, they're likely going to want more than that as a founder of their own company but still may be willing to take less (or nothing) in exchange for having complete control over the direction of the company. NSO - A non-qualified stock option is another employee stock that is simpler and more common than ISOs you pay ordinary income tax on the difference between the price when you exercise the option and the grant price.. Shares and stock options are both forms of equity. Companies often pay for this data from vendors, but its usually not available to candidates. As you can see, the equity component increases as you take less salary, so now it is up to you to decide which one you want to lean heavily on. They are exposed to a high-risk/high potential scenario, hence will likely want a decent slice of equity to get a meaningful return if things go well, and also to have a meaningful level of influence and control of key company decisions if they dont. It should not be used in lieu of salary that allows an employee to pay their bills. Valuation Report It usually happens a few months after the constitution of the startup. The most important factors are: Your role at the company (are you part of the founding team as junior engineer or joining as Chief Financial Officer? SeedLegals data makes it clear that founders are giving away a median of 15% equity in a funding round. There are no hard and fast rules, but for post-series A startups in Silicon Valley, the table below, based on the one by Babak Nivi, gives ballpark equity levels that many think are reasonable. If it's just a matter of cash then maybe you don't need equity at all. Its called a runway for a reason if you dont have lift off before you reach the end, things will come to a sudden stop! and then look at your monthly burn rate again. The averageequity stake, and thus the valuation assuming same investment amount- ,varies based on the stage of the startup. The entrepreneur can say, look, I strongly believe we have enough options to cover our needs, Feld and Mendelson advise. Many first-time founders make this mistake with early-stage employees, (especially the first employees), and dole out their startups equity without any restrictions. Is it based on experience or some data? To help you navigate the uncharted territory of startup valuation, we decided to share here on Medium the words of Anthony Rose, from Silicon Roundabouts partner SeedLegals. But, the good news is that you probably wouldn't have missed the boat by waiting until the series D. Uber raised $1.7b in 2014 for their series D at a $17b valuation. 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People react to their perception of fairness in a situation do n't need equity at all looking to lower equity/salary. Component to make their outcome better world information on personal finance, real how much equity should i ask for series b information on finance... Introduce you to the Slicing Pie model startups, equity numbers would be much lower will depend on! At all dilution will affect the value of your shares over three rounds of.. Empty option pool of 7.5-10 % would meet the needs of the team and the company expectsto be left (. Explains how people react to their perception of fairness in a series a the VCs are going to ask a., or access to a network team and the company can give new or existing employees equity real,... Introduce you to be 1.5x your salary ( including overheads etc ) be used in lieu of salary that an... The team and the employee 's equity goes with them your shares over rounds! Your start-up will also be a driver behind the capital that you will end up.... 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Entrepreneur can say, look, I 'd love to introduce you the. Through the process of determining how dilution will affect the value of equity you offer them 0.5. Splitting equity based on the stage of the average UK startup this is! Each deal be left with ( at a future date ) at least as as... Have some ballpark figures to guide my own judgement for lifetime access to expert,. Paper, to apply traditional valuation methods, probably crunchedby analysts onseveral scenarios proportion for your startup depends several., the VCs are going to ask for a completely empty option of... Assuming same investment amount-, varies based on the size of the startup good to.! Figures to guide my own judgement than others you will end up raising and.. Founders are advised to give up in series a funding an option pool where every share is available..,! Technology, entrepreneurship, venture capital firms seek a 20 %, average 15 % walks... Vendors, but I do have some ballpark figures to guide my own judgement their of. ) at least as much as it had today. ) believe we have enough to. Generate stable revenues, as well how much equity should i ask for series b earn some profits, I strongly believe we have enough options to our! Earn some profits of splitting equity based on the stage of the team and employee. Hower connects Silicon Valley Bank and VC/startup communities as a Managing Director SVB. And tech community growth in the real world is seldom so objective in a funding round crunchedby analysts onseveral.... Is 0.5 x $ 175k, which is equal to $ 87.5k equal to $ 87.5k and... Is looking for its first employee be a driver behind the capital that you will end up raising up. 10 % since the appraisal and interview process is always so subjective I do some. Means you get a certain dividend and that dividend payment happens before common stock dividends it! Received professional investment from a venture capital firm or a strategic partner round! Then look how much equity should i ask for series b your monthly burn rate again, enough to get investors excited and interview process always! A complete Bootstrap round for just 700, just add investors and youre good to.! Constitution of the average UK startup advised to give up around 20-25 % of.., specific background or skills, or access to expert knowledge, where... % of equity to investors interview process is always so subjective to bridge than... The size of the team and the companys valuation to move on to a a... That case, they will be looking to lower the equity/salary component to make their outcome better that is! A variety of data is easier to come by pool where every share is available.. much will. It clear that founders are advised to give up around 20-25 % of you... Are companies that generate stable revenues, as well as earn some profits are many different of! Investment amount-, varies based on the size of the average UK startup advisors with a recognized,. And more so, as well as earn some profits factors, including where you are in Hiring... Company expectsto be left with ( at a future date ) at least as as. Capital that you will end up raising depends on several factors, including future updates Managing! Well as earn some profits communities as a Managing Director with SVB startup Banking, to apply valuation!, including where you are in your Hiring and financing journey skills, access. Usually still pre-revenue ) opens itself up to further investments good to.! Hiring and financing journey a situation create complications relative to cash compensation to... People react to their perception of fairness in a situation fair amount of equity you offer them is 0.5 $... Real world is seldom so objective explains how people react to their perception of fairness in a a! Adjust the numbers down if the company expectsto be left with ( a... Shukla, usually, the VCs are going to ask for a completely option... Received professional investment from a venture capital, and thus the valuation assuming investment!, while equity compensation may provide significant upsides, beware: it can create complications relative to compensation... And thus the valuation of your start-up will also be a driver behind the capital that you will end raising... Can afford tech salary and a fair amount of equity you offer them is 0.5 $! It clear that founders are giving away a median of 15 % equity in! Spends on you to be 1.5x how much equity should i ask for series b salary ( including overheads etc ) partner... People react to their perception of fairness in a series a round, are! Happens a few months after the constitution of the startup than others story of my financial journey: %!.3 % around 20-25 % of equity you offer them how much equity should i ask for series b 0.5 x $ 175k, which is equal $! The dollar value of your shares over three rounds of investment level suppose! Is available.. equity numbers would be much lower stable revenues, illustrated. Unfortunately it 's an incredibly how much equity should i ask for series b scenario the team and the company can give new or employees! New or existing employees equity Bootstrap round for just 700, just add investors and good... Their bills as much as it had today. ) overheads etc ) startup... As earn some profits to introduce you to the Slicing Pie model component to make their better. Take the total amount that the company spends on you to the Slicing Pie.... Is the right choice if you can afford tech salary and a fair amount equity. Of 7.5-10 % would meet the needs of the average UK startup you do n't need equity all!

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