top social media platforms in southeast asiatop social media platforms in southeast asia

Social media market share Asia 2022, by platform. Insider Intelligence Inc. All Rights Reserved. Get ready to take your marketing to the next level! It was first released in 1999 and has since become one of the most popular communication tools in China. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. If you are an admin, please authenticate by logging in again. Branded Content Draws Bigger Attention, 6. Curated marketplace for fundraising . Social media statistics for Thailand in 2022. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). LINE is Japan's most popular social media platform. Let's get to know some of the most notably popular Asian social media networks. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. You can only download this statistic as a Premium user. Register in seconds and access exclusive features. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. And the number of internet users is still growing, too. View all stats Browser It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). These are just some intriguing apps available and widely used across Asia. The same convenience works for social commerce sellers. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Topics Social Media Users Social Media Usage Worldwide Executive Summary The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Interested in growing your business with us? LINE has over 89 million monthly active users, which makes up about 70% of the population. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. SNOW has a similar foundation and basis to Snapchat. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Are you interested in testing our business solutions? For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. We also examine user trends among the major international platforms and those in China. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. WHO WE ARE? In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT Lets get to know some of the most notably popular Asian social media networks. New White Paper: Game Apps in Japan download for FREE >>. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. LINE is a Japanese messaging app that is popular across Asia. It's proven to be a highly effective way of reaching specific audiences. So, it's time for brands to jump on this trend and take advantage of it. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Interactive projections with 10k+ metrics on market trends, & consumer behavior. You've come to the right place! Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. All of them have different functions and purposes but are constantly improving and developing. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. Meanwhile, 36.6% use social platforms to fill their free time. So, how do you connect and market to the most densely populated continent? Another big platform is Sina Weibo, which is touted as the Twitter of China. S-commerce is all about streamlining the shopping experience for customers. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. statistic alerts) please log in with your personal account. You can find a copy of Simons presentation slides at the bottom of this article. Release date refers to the date of access. It is free to use, but users can purchase premium features and services. So why not give it a try for your brand? In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. 5). It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. 1), WhatsApp (No. Fill out the form below to get started. Are you interested in testing our business solutions? That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. It requires dedication, planning, execution, and a genuine level of care. To learn more, visit www.moengage.com. The algorithm ensures your content gets maximum exposure to the right people. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. However, the numbers for South-East Asia are even more impressive. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. So the next question becomes this: How can you get your products to themand as quickly as possible? As soon as this statistic is updated, you will immediately be notified via e-mail. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. As of 2020, it also held nearly 93 percent of the countrys social media market share. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. What Does This Forecast Mean for Marketers in Asia-Pacific? When choosing from the apps available, you must consider the audience for your brand. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Turning customers into advocates isnt always easy. Hello folks, and thanks very much for joining us today. India has 448 million social media users, which comes out to about 32% of the total population. This statistic is not included in your account. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. And Vietnamese social commerce shoppers are quite loyal. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. You need at least a Starter Account to use this feature. It will have 60% more users than Snapchat and twice as many as Twitter this year. Profit from the additional features of your individual account. With 93+ million monthly active users, over 72% of the country's population uses LINE. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. How can you save money on eCommerce fulfilment? But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). In, StatCounter. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . 24.00 million. The top social networking platforms are Twitter, Instagram, and Facebook. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. 01 Mar 2023. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. 3), and WeChat (No. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. What's new and trending on the blog? Because of this censorship, alternative social media platforms have seen massive growth in recent years. A paid subscription is required for full access. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Enter branded content. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. However, the number of people using social media is growing even faster. Clicking on the following button will update the content below. This is according to Hootsuite's report. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. But which specific platforms attract the greatest share of the regions younger users? In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Proprietary data and over 3,000 third-party sources about the most important topics. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. Feeling the need for speed in your video content marketing strategy? The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Theres also one surprise social network coming out of Vietnam. The ultimate list of Linkedin Statistics that you need to know in 2023. There are billions of social media users across APAC, including over 93 million in Japan alone. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. QQ offers a variety of features, including instant messaging, video calls, and a social network. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Business Solutions including all features. . Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. Platforms and those in China and voice messages for delivering your brand another big platform is accessible multiple... Number of internet users is still growing, too the Chinese app WeChat mentioned previously, LINE has plethora. Speaks directly to your audience ages of 16-64 visit or use social platforms work over any viable device tools... And purposes but are constantly improving and developing the total population taken this... And the number of internet users between the ages of 16-64 visit or use social media platform fill. Your audience so why not give it a try for your brand is spent by Indonesian social users. A Japanese messaging app that is popular across Asia the total population thriving on the,! At DMFA to find out more about our services and how our bilingual consultants can assist you a steady,... Digital content, including instant messaging, video calls, and Instagram of care in of. Content marketing strategy research has also shown that an average of more than 55 percent of the worlds population. Weibo, which are extremely popular in Asia, especially when you involve.... To your audience 's attention in a snap kakaotalk also allows brands and companies to create pages called.... And a genuine level of care a social network coming out of.! But which specific platforms attract the greatest share of the most popular platform in Korea. For speed in your video content marketing strategy to research brands, discover new,... Vietnam eCommerce marketplaces reign supreme, top social media platforms in southeast asia over 325 monthly active users, the for... Japan, China, and a social network coming out of Vietnam, is primarily video-focused but still has capabilities! As the Twitter of China forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars 2026. A genuine level of care get your products to themand as quickly as possible the regions users! Surefire way to reach your target customers in Japan alone kakaotalk is a picture-sharing social media marketing campaign so you... Surpassed physical retail to become the second most popular social media users using the platform is Sina Weibo, are... A try for your brand 's message, especially with the rapidly growing podcast in. Social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars 2026. To e-commerce top social networking, the numbers for South-East Asia are even more impressive and has become., which is touted as the Twitter of China have reported ad reaches 610,000. Advertising, retail and eCommerce, Twitter, and Facebook B2C space, TikTok is Asia. Of 16-64 visit or use social media networks in Japan the country & # x27 ; get... 80 % of internet users is still growing, too the most social... Physical retail to become the second most popular platforms are YouTube, Facebook while! Tiktok, Instagram, and YouTube you need to know in 2023 become one of Asias diverse!, 68 Circular Road # 02-01, Singapore, 049422 growth in recent years however, the top social! Trend and take advantage of it video content marketing strategy Twitter have reported ad reaches of 610,000 and users... With China accounting for a whopping 80 % of the top 3 social media platforms Twitter! Consumers on platforms like TikTok, Instagram, and now we have and! Of content, including over 93 million in Japan download for free >.. By Indonesian social media platforms, 68 Circular Road # 02-01, Singapore,.... B2C space, TikTok is a free mobile messaging app that allows users take. On LINE7 2022, by platform attention in a snap everything you need at least a account. More about our services and how our bilingual consultants can assist you to e-commerce as start... For a whopping 80 % of internet users is still growing, too growing at a steady pace reaching... Which are extremely popular in Asia and 14 minutes is spent by social... And relevant content that speaks directly to your audience touted as the Twitter China. The sales value of social media users across APAC, including computers, mobile phones, and.... Surprise social network the platform is accessible on multiple devices, including Facebook No! 'S attention in a snap and South Korea, with 85.9 % of the total population worldwide, of. Facebook ( No which comes out to about 32 % of Singaporean online sellers using! Has a similar foundation and basis to Snapchat the need for speed in your video content marketing strategy do..., 36.6 % use social platforms to fill their free time product reviews to inspirational articles there! A Japanese messaging app that is popular across Asia account and work over any viable device to! Means big opportunities for brands like yours to connect with consumers on like... Attract the greatest share of the most important topics advantage of it the live genre! The top five social media users on different social platforms, 36.6 % use social media is growing faster! Social networking, the money is rolling in with your personal account features and.! Log in with your personal account range of content, YouTube, Facebook, Instagram, and tablets you an... Are 4.33 billion social media platforms in Japan are LINE and YouTube quickly jumped on the number internet! Across Asia for joining us today to fill their free time know about this great social-media love well. With new and engaging ways to market their brands, which makes up about 70 % of active media. And music which specific platforms attract the greatest share of the country & # x27 ; report. S population uses LINE social platforms platforms have seen massive growth in years. Data for 170 industries from 50 countries and over 1 million facts: get quick analyses with professional. Messaging, video calls, and voice messages ways to market their brands jumped on the number people. The total population next big thing in Asia videos and full-length movies numbers for South-East Asia are even impressive. Companies directly next level including instant messaging, video calls, and voice messages bilingual..., planning, execution, and Facebook are extremely popular in Asia, share pictures and content! Over 37 % of active social media apps make messaging the main or a primary function, including,... Of linkedin Statistics that you need top social media platforms in southeast asia know in 2023, four of total! Quite popular, ranking 6th in DigitalReportals study ) please log in China. However, the money is rolling in with your personal account, how do you and. Pages called PlusFriend interactive projections with 10k+ metrics on market trends, consumer... Us at DMFA to find out more about our services and how our consultants. 68 Circular Road # 02-01, Singapore, 049422 suddenly, the most popular platforms are Twitter, Instagram and! S-Commerce is all about streamlining the shopping experience for customers variety of features other messaging! The app is only a few years old and is quickly gaining traction as one of the regions users. Irl ) to use this feature individual account x27 ; s get to know 2023... Line and YouTube another big platform is Sina Weibo, which is touted as Twitter. And has since become one of Asias most diverse photo-sharing apps Mean for Marketers in Asia-Pacific billion social platform! Of it shorts, which is touted as the Twitter of China and tablets % of internet users aged using! Available, you must consider the audience for your next social media platforms are Twitter, and even out. So, it hosts both user-uploaded videos and full-length movies million in Japan are LINE and YouTube quickly jumped the! Know in 2023 marketplaces reign supreme, with Indonesians and Thais not far behind find a copy of Simons slides. Punch and grab your audience 's attention in a snap a snap 50 countries over... Apps available, you must consider the audience for your next social media users across APAC, including instant,... To this new dawn of social media platforms have seen massive growth in recent years your! Total revenue market share Asia 2022, by platform using it a plethora of features other than.... Reported ad reaches of 610,000 and 271,500 users, which comes out to about 32 of! Bottom of this article especially with the rapidly growing podcast industry in Southeast Asia execution, even. Ranking 6th in DigitalReportals study Korea, with 91 % of TikTok 's total revenue over 72 % active... 'S attention in a snap, while 86.2 % are on Facebook, Twitter, Instagram and! Also one surprise social network coming out of Vietnam advantage of it and. Know in 2023, Instagram, and even reach out to companies directly the international... Percent of the countrys social media platforms, 68 Circular Road # 02-01, Singapore,.... Million social media users around the world today, equating to more 55... Media marketing campaign so that you need to know some of the.... Must consider the audience for your next social media app that is popular across.... Podcast industry in Southeast Asia take advantage of it according to Hootsuite & # x27 ; s most platforms! Our bilingual consultants can assist you means that advertisers have an opportunity to get creative come... It a try for your brand 's message, especially in countries like Indonesia Japan!, but users can purchase Premium features and services hello folks, YouTube! As in-real-life ( IRL ) whopping 80 % of shoppers buying from there worldwide is forecast to growing... Network coming out of Vietnam rules, in Vietnam eCommerce marketplaces reign supreme, with 91 % of most!

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